Media Tools for Non-Profits
As you probably already know, video can be an essential and effective tool for fundraising, recruiting, training, outreach, education and public relations. But, by combining video and the internet, an invaluable opportunity exists to create an even greater awareness of your important issues. However, the perception about using these new media tools is that they’re too expensive, too complicated or too time intensive. We’re here to change those perceptions. Pegasus Productions can help you navigate this new world.
Nothing moves like a good story told by the people who are passionately involved in its cause. Most nonprofits have great stories to tell, but what will motivate your best supporters to give their money and time? What messages resonate in your community and how can you amplify these messages? We will work with you to answer those questions and then, using our production and storytelling skills, create a message that engages your audience. The video can be re-purposed for websites, email campaigns, social networks, events and traditional donor stewardship activities. Public service announcements (PSAs) for distribution to traditional broadcast media can also be produced.
Another idea? Short stories. Ideally placed on your home page and changed frequently, our ‘short stories’ are 2-3 minutes ‘feel good’ videos profiling a personal story told by staff or a client. We can setup accounts and upload videos to YouTube, Vimeo and other similar “viral” sites.
We’ll consult with you to develop a media strategy, and if necessary, work with your web developer to implement the online part of that strategy. Of course not all media needs to be produced professionally. We’ll train your staff or volunteer how to document your organization’s activities and create a media library that may be reused and re-purposed for years to come.
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